Professional Translators are trained to relay communication in written text from one language to another. The original message is clearly sent in its equivalent context to the target audience in the target language, without distorting, emphasizing or leaving out any portion of the original message. Our translators are native speakers in the language they are translating into, hence being able to easily pick up on cultural/language idioms, unlike machine translation systems.
Greg was a client that came to EIS in 2015 with a new product he was rolling out in five different countries. This was his first really big push into international business and he wanted to be sure he was doing everything correctly.
His primary concern was anticipating the language barriers he would face. Greg is a seasoned entrepreneur and knew just how quickly his name and reputation could be scorned within the industry if he did not pose in the right manner when approaching international business.
First, our team listened to Greg’s needs and vision for his company, helping him to organize, prioritize and target specific areas in which to localize his company communication. Once his overall vision was organized, Empire Interpreting Service™ (EIS) developed a timeline to accomplish his translation needs.
EIS helped create an edge for Greg and his business. Through a team of professional translators, EIS translated Greg’s business cards, brochures and product catalogs which would be utilized on his website.
Unlike many of his business competitors, Greg does not rely on the many free online machine translation systems available to communicate with prospective international clients. Instead, he choses to utilize professional translators to provide prompt email translations, understanding thoroughly that translation is a complex task demanding expertise.
Greg also began using our over-the-phone and onsite interpreting solutions once his international leads became more developed throughout 2015.
Unlike machine translations, our team of professional Interpreters and Translators are trained to pick up on cultural nuances and language idioms. By being culturally sensitive in both written and oral communication, our clients, like Greg, can have peace of mind that all communication is occurring clearly, as if one is speaking in their client’s native language.
Going into 2016, Greg plans to continue utilizing our services as the needs for his business continues to expand. This is a very exciting time for Greg and his business.
EIS works with many customers like Greg. We take pride in Greg’s business and look forward to having the honorable opportunity to become the voice of your international business.